Projects

A major commercial real estate developer goes through a fast expansion throughout Russia and the CIS countries.

Challenges

• Insight into market.The client needs a comprehensive insight into regional market events in order to take strategic decisions concerning establishment.
• Protect reputation. The client lacks capacity to monitor regional media in order to ensure that they would be able to react on bad publicity at an early, initial stage.
• Reach target audience. The client concerns about their reputation and want to ensure that their message has the proper impact on their target audiences and that their marketing communications gives return on investment.

Solutions

• Insight into market. The iBIC Information Platform provides the client with customised, comprehensive and structured information about market events on national and regional levels. Each department of the client company gets only the relevant information to make strategic, tactical and operational decisions.
• Protect reputation. iBIC provides the client with a crisis service that enables them in due time to react on bad publicity. We also continuously analyse the client’s reputation from different perspectives and benchmark it with the competitors.
• Reach target audience. iBIC analyses the client’s degree of impact on target audience and consults the client company on channels of communications which are the most efficient in order to get the best results and the most return on their marketing and PR investments.

Results

• Insight into market. Through the fully customised and structured iBIC information management, the client does not suffer from information overload. They save a substantial amount of time and effort by being provided the proper information to the right end-user. Furthermore, as the client end-user gets filtered and only relevant information from over 1,300 sources they can focus on their core activity, fully convinced that they have the proper insight in their local market segment. Our client takes the right business decisions and act with a great self confidence on their market.
• Protect reputation. The client knows that they will be able to spot an emerging media crisis already at an early stage. They do not risk facing bad will due to misunderstandings or lack of communication. The client brand is solid, and as they continuously analyse their reputation they can fine-tune their methods in order to stay on target.
• Reach target audience. Through continuously analysing the impact on target audience and evaluating the used tactics for communications, the client ensures a usage of high penetration methods and thereby adds more value to their PR and marketing activities.